Engineering AI tools for everyone.

Jeffrey engineers enterprise-grade systems in Miami, Florida. He led the development of House AI and built the in-house tools that scaled the app to 1M+ downloads across 175+ countries.

House AI's shop feature lets users buy what they see without leaving the app. It runs on partnerships with 330 retailers and boutiques, including Amazon, IKEA, West Elm, Etsy, Wayfair, Williams Sonoma, Walmart, and Castlery.

Fictura came out of House AI. It is an autonomous AI agentic CEO that pairs advanced AI model tailoring with the tactical decision making and in-house tools behind House AI's global success. A founder gives Fictura a goal. Fictura then runs multiple experiments, analyzes the data, and executes a straight path to that goal using an agentic closed-loop technique. It is the first agentic CEO for mobile app development, built so any mobile app founder can scale globally and position for net-positive success.

WorkBleu is a highly selective engineering and design company providing forward deployed engineering to businesses and firms in the USA. It focuses on digitization, modernization, and AI implementation, so firms can absorb the optimizations Silicon Valley has to offer, triple their throughput, and scale their established businesses rapidly.

Features, that put the full version of his position on the record, the six words that got quoted, the dark room metaphor finished, and what a long build session actually involves.

• the six words that opened the storyWhere the line came from, and the philosophy that does not fit in six words.
• the dark room metaphor, finishedThe correction to the most quoted line, and the three ways people waste the tool.
• dating and friendship inside the four percentWhat Pew's usage numbers say about the social life of an almost-constant AI user.
• a founder network from Alaska to ArgentinaWhy the claim that his only community was his business partner is not accurate.
• what actually happens in a long build sessionSpecification, architecture and rejection, and why the label describes almost none of it.
• why calling builders fans gets it backwardsFandom is consumption. Building is production. The word choice changes the story.

The full record, line by line →